Fixed fee · No success fees · Media services only
Agency vs in-house
A/B Testing Program — from $2,800/mo, first impression in 8 working days.
In-house makes sense when you are raising repeatedly and can keep the capability busy between rounds.
For a single round it rarely does. Platform verification in a restricted category, creative that survives review, and attribution that actually works are all things you learn once and then do not need for a year.
A/B Testing Program rents that capability for the length of the round, from $2,800, and hands you every asset and audience at close-out.