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Wording that gets rejected
TikTok for Issuers in California — from $2,700/mo, first impression in 11 working days.
The words that get creative rejected are predictable: guaranteed, risk-free, safe investment, projected returns, and anything implying a specific yield.
Less obvious are the softer ones — "proven track record" attached to a forward claim, or urgency framing that reads as pressure. Platform reviewers and regulators both act on these.
We read every line before submission in California and flag what will not pass. Then your approver signs off on the version that will.